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Things to do when your client doesn’t show

Here is a list of 10 things to do when your massage client (or other service based business client/patient) is a no-show or you otherwise find yourself with unexpected time in your day:

1) Make a list of patients that you haven’t seen in the last 90 days and send them a follow-up email or give them a call.

2) Look through the membership list of whatever networking organization you belong to. Reach out to members you haven’t met with before, or those you met with more than 6 months ago, and set up a one-to-one meeting or coffee date.

3) Update your website with a blog entry.

4) Search for your business on google (for example “Massage therapy Houston”) and see what page your business comes up on. What are the businesses ahead of you in the listings doing that you are not?

5) Make a list of things you want to promote in your networking groups and social media over the next 60-90 days. Write out some 30-second elevator speeches for your groups (or however long your group allows) and schedule corresponding social media posts.

6) Take some pictures of decorative elements of your room, your office, or the outside. Close-ups of therapy tools and products can also be interesting. Use these for social media updates.

7) Post a YouTube video answering a Frequently Asked Question your business gets.

8) Investigate where you are with your CEUs for the renewal cycle and look to see what’s being offered locally or within an affordable travel distance.

9) Tidy up and organize an area of your office.

10) Review recent SOAP notes for patients who are coming in later, or catch up on notes you need to do from earlier in the day/week.

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