Author Archives: admin

Mani con planisfero, cartina del mondo disegnata. Il mondo in mano

When English isn’t your first language

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Recently a therapist approached me with a problem. She’s a beautiful and talented massage therapist, but English is not her first language, and she sometimes feels like she’s not coming across as professional and knowledgeable due to the language barrier. I thought about it and realized that she cannot be the only massage therapist in […]

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Quick and Easy Blog Ideas for Massage, Spa, and Healthcare Businesses

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Not sure what to put on your business blog? Need some writing prompts? Here are 10 quick and easy ideas to get your creative juices flowing and your fingers typing. Feel free to comment with a link to your finished article if this has inspired you! 1) What are some frequently asked questions your clients […]

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10 things to do with unexpected free time in your massage practice

Things to do when your client doesn’t show

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Here is a list of 10 things to do when your massage client (or other service based business client/patient) is a no-show or you otherwise find yourself with unexpected time in your day: 1) Make a list of patients that you haven’t seen in the last 90 days and send them a follow-up email or […]

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Not everyone is your ideal client (and that’s a good thing)

Have you checked out my free book for massage therapists yet?  I highly, highly recommend you go download that. It will go into the number one practice destroying mistake almost every massage therapists makes at one point or another. Your ideal client is likely not my ideal client. And that is more than okay. I love […]

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Unique Selling Proposition

Unique Selling Propositions and your Service-based Business

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Several other article have touched on this, and my free practice-building ebook is a great place to get more in-depth information as well. You have to be aware of your USP, or unique selling proposition. Do you want your clients to choose you solely because of your pricing? I hope not. Do you want your clients […]

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What to say (and not to say) when you aren’t available to give a massage

I once tried to book an appointment with a massage therapist for the following day. Her response? “I’m sorry, I just had my chart done and apparently mercury is in retrograde and my psychic said I should really rest.” If you find yourself struggling with how to say no to a massage appointment, this is […]

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scheduling

Clusterbooking: The key to keeping your schedule from becoming a cluster*&$%

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We all know this service provider. (I’m going to use a massage therapist as an example, but she could easily be a personal trainer, acupuncturist, nutritionist… you get the idea.) Monday she has one person scheduled. Tuesday she has three people scheduled, but she has a huge hole in her day. Wednesday she had two, […]

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Why you should control your own schedule (rather than letting clients do it for you)

When I first started my business I believed I needed to answer my phone anytime it rang. I would take any appointment that was offered to me. I remember when it finally occurred to me that this wasn’t the best way to do things. I was at a coffee shop with my friend, whose mother […]

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The dual scheduling trick that can save your sanity (and your profits)

Coming soon!

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featuresbenefits

Benefits vs. Features

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One of the biggest mistakes that massage therapists and other healers and service providers make is talking to prospective clients about the features of their produces and services rather than the benefits. This is a common source of confusion. By changing how you speak and think about your work, not only in your marketing but […]

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