Author Archives: admin

How to End a Massage Therapy Session

You’ve watched the clock for the last 50-minutes and you know it’s time to end the session. This can be an awkward transition for a new massage therapist. You want to have your client get up and get dressed so you can flip the room, but you don’t want to ruin the relaxation you worked […]

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I want the world and I want it cheap

If you’re a member of any Facebook groups or other online forums, you’ve probably seen fellow holistic healers and spa professionals post requests like the following: “I need a recommendation for a skin care line who is high quality, organic, vegan, gluten-free, has samples, drop-ships, is affordable, and oh yes has no or a low […]

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Choosing a New Skin Care Line for your Backbar and Retail

Choosing a skin care line: – I LOVE LOVE LOVE one particular brand and used them years before (I’m dually licensed) but they are the one that a big massage franchise uses. This could be a good thing or bad thing, but I chose to pass. – Does the skin care line sell directly to consumers? […]

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Financing and your massage practice: is it worth it?

Business Financing You may find yourself looking for a business loan or credit card. I don’t recommend getting into debt unless: – The investment you’re making is going to help you MAKE MORE MONEY – You’re going to buy something anyway and there’s an amazing sale/bundle/package available NOW but you don’t have enough saved AND […]

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A brief note on ROI and advertising (to see if your spa or massage marketing is working)

ROI and Advertising: – What is your AVERAGE client worth to you over their “lifetime”? (Clients average 10 sessions at $60 each = $600 lifetime average) – What is the cost of the ad? – How many new clients came because of it? – What is the cost of the ad compared to the lifetime […]

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Mani con planisfero, cartina del mondo disegnata. Il mondo in mano

When English isn’t your first language

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Recently a therapist approached me with a problem. She’s a beautiful and talented massage therapist, but English is not her first language, and she sometimes feels like she’s not coming across as professional and knowledgeable due to the language barrier. I thought about it and realized that she cannot be the only massage therapist in […]

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Quick and Easy Blog Ideas for Massage, Spa, and Healthcare Businesses

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Not sure what to put on your business blog? Need some writing prompts? Here are 10 quick and easy ideas to get your creative juices flowing and your fingers typing. Feel free to comment with a link to your finished article if this has inspired you! 1) What are some frequently asked questions your clients […]

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10 things to do with unexpected free time in your massage practice

Things to do when your client doesn’t show

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Here is a list of 10 things to do when your massage client (or other service based business client/patient) is a no-show or you otherwise find yourself with unexpected time in your day: 1) Make a list of patients that you haven’t seen in the last 90 days and send them a follow-up email or […]

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Not everyone is your ideal client (and that’s a good thing)

Have you checked out my free book for massage therapists yet?  I highly, highly recommend you go download that. It will go into the number one practice destroying mistake almost every massage therapists makes at one point or another. Your ideal client is likely not my ideal client. And that is more than okay. I love […]

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Unique Selling Proposition

Unique Selling Propositions and your Service-based Business

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Several other article have touched on this, and my free practice-building ebook is a great place to get more in-depth information as well. You have to be aware of your USP, or unique selling proposition. Do you want your clients to choose you solely because of your pricing? I hope not. Do you want your clients […]

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