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Enjoy informative business-building articles for your holistic business.

• When English isn’t your first language

  • On Feb, 27, 2016
  •  admin

  Recently a therapist approached me with a problem. She’s a beautiful and talented massage therapist, but English is not her first language, and she sometimes feels like she’s not coming across as professional and knowledgeable due to the language barrier. I thought about it and realized that she cannot be the only massage therapist in […]

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• Quick and Easy Blog Ideas for Massage, Spa, and Healthcare Businesses

  • On Feb, 17, 2016
  •  admin

  Not sure what to put on your business blog? Need some writing prompts? Here are 10 quick and easy ideas to get your creative juices flowing and your fingers typing. Feel free to comment with a link to your finished article if this has inspired you! 1) What are some frequently asked questions your clients […]

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• Things to do when your client doesn’t show

  • On Feb, 17, 2016
  •  admin

  Here is a list of 10 things to do when your massage client (or other service based business client/patient) is a no-show or you otherwise find yourself with unexpected time in your day: 1) Make a list of patients that you haven’t seen in the last 90 days and send them a follow-up email or […]

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• Unique Selling Propositions and your Service-based Business

  • On Jan, 22, 2016
  •  admin

  Several other article have touched on this, and my free practice-building ebook is a great place to get more in-depth information as well. You have to be aware of your USP, or unique selling proposition. Do you want your clients to choose you solely because of your pricing? I hope not. Do you want your clients […]

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• Clusterbooking: The key to keeping your schedule from becoming a cluster*&$%

  • On Jan, 22, 2016
  •  admin

  We all know this service provider. (I’m going to use a massage therapist as an example, but she could easily be a personal trainer, acupuncturist, nutritionist… you get the idea.) Monday she has one person scheduled. Tuesday she has three people scheduled, but she has a huge hole in her day. Wednesday she had two, […]

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• Benefits vs. Features

  • On Jan, 21, 2016
  •  admin

  One of the biggest mistakes that massage therapists and other healers and service providers make is talking to prospective clients about the features of their produces and services rather than the benefits. This is a common source of confusion. By changing how you speak and think about your work, not only in your marketing but […]

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